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Top 7 NFT business ideas for 2022

The NFT market is full of opportunities, but where does one even begin? We outline seven NFT business ideas that you can start working on today.

2/2/2022by Geoffrey Lyons

It’s official: NFTs are taking over the internet. The transition to Web3 is unfolding before our very eyes and these digital assets are paving the way.

A decade from now, we may look back on this early explosion of activity as a defining moment—a period when the latest iteration of the web began to take shape. The dust will settle and we’ll be able to precisely identify which developments in the NFT market were truly impactful, and which were duds. 

But everything is more transparent with 20/20 hindsight. Right now there’s no clear path forward. Volatility and flux rule the day. And guess what? It’s great for business

Launching an NFT business may sound like it would be prohibitively complex, technically demanding, or require lots of early capital investment, but there are several options that are straightforward and relatively low-cost. If executed properly, they could be big moneymakers. 

Let’s take a look at seven NFT business ideas that you can start working on today:

1) Start an NFT YouTube channel

A screenshot from the AltCoin Daily YouTube channel.
AltCoin Daily, which got its start by simply covering the latest crypto news, now has 1.2M subscribers (Image source)

If you’ve already scrolled through the list, you’ll have noticed that many of the ideas for an NFT business revolve around education. And for good reason: there’s still a ton of confusion about NFTs. 

Comedy skits and cat videos notwithstanding, YouTube is one of the best educational resources on the web, and that’s largely due to the appeal of video. On social media platforms like Facebook, where different media can be compared, video tends to drive higher engagement

What’s more, YouTube’s user base is both massive (over two billion users worldwide, including three quarters of US adults) and active (500 hours of video are uploaded every minute). The tiniest slice of this market could be a sizable audience for an up-and-coming NFT channel

Bear in mind you don’t need to be an expert on day one. AltCoin Daily got its start by regularly covering the latest crypto news. It now has 1.2M subscribers. And yes, there’s a crowded field of NFT channels to compete with on YouTube, but most established organizations won’t even bother putting together a video strategy. The market is more for the taking than it seems.

Pro tip: YouTube channel ideas could include an NFT market weekly summary, interviews / AMAs with NFT project devs, or a channel dedicated to reviewing specific NFT projects and ecosystems.

2) Launch an NFT online course

A picture of George Levy’s “NFT Fundamentals” course on Udemy.
George Levy’s “NFT Fundamentals” on Udemy offers a certificate upon completion of the course (Image source)

While YouTube affords a lot more freedom to decide what sort of content to publish, an online course is a great option if you want to be more systematic in your approach to education. An NFT online course will appeal to a lot of people looking to level-up their NFT knowledge.

People don’t just want to learn about something they know little about—they want to be guided through that process. They want to be assured the information they’re consuming is curated and correct, and they want to hear from trustworthy sources. 

Plus there’s a huge demand for online courses in large part thanks to the coronavirus. Enrollment in massive open online classes surged over the past few years. Just like flexible working, “MOOCs” could be a permanent legacy of the pandemic. 

Udemy, Kajabi, Teachable, and Thinkific are some of the reputable platforms that allow you to create an NFT online course. Make sure you carefully consider features and costs before choosing the best fit. 

Finally, if you want to be really ambitious, you can start an NFT certification. Certifications give people something to put on their CV, so there’s an appetite for them in pretty much any field you can think of. 

Blockchain Council, one of the largest crypto training providers, offers a “Certified NFT Expert” certification for those who complete its five-hour course. For a broader audience, you could put together a more basic certification such as Blockchain instructor George Levy’s NFT Fundamentals on Udemy. 

Pro tip: Another option is to create an NFT course training guide—something to help educate others on what courses are available and how to prepare.

3) Create your own NFT collection

A picture of NFT collection “Mrs. Dalloway said she would buy the flowers herself”
“Mrs. Dalloway said she would buy the flowers herself” is a project by NFT artist Este (Image source)

Launching an NFT collection is a lot easier than most people think. Major NFT marketplaces now have guides to help you get started, such as OpenSea’s “How do I create an NFT?” a two-minute read that essentially shows you how to upload a file. (For more resources, check out our article 8 resources for NFT enthusiasts).

If you already have an art collection, this is a no-brainer. Digitizing your work through NFT minting will at the very least get you some more exposure, and it could open up a whole new revenue stream. That’s not to say you’ll get rich overnight, like Beeple who went from making at most $100 from selling pre-NFT digital art to selling Everydays for $69 million, or the pre-teens that are earning millions from their collections. But if they can make a fortune, then a modest return is well within reach. 

Your collection also doesn’t have to be art: everything from digital dresses and Pokémon cards to sports highlights and virtual humans has been turned into an NFT. In just the last few weeks, MoonPay has partnered with NFT platforms for music and high-end spirits. Do some searching to see if there are NFT marketplaces for whatever it is you want to mint. As a general rule, however, check before minting something so you don’t run afoul of copyright infringement.

After you go live with your collection, it’s just a matter of spreading the word via social media. Hawk your wares for the world to see! 

Bonus NFT business idea: More and more assets are being tokenized on the blockchain. If you can identify gaps in the market where digital proof of ownership is needed but doesn’t currently exist (supply chains may be a good place to start), then you could be sitting on a goldmine. 

4) Start an NFT podcast

A picture of the nft now podcast.
“nft now” is a podcast that delivers NFT news and hosts interviews with big names in crypto and NFTs (Image source)

It wasn’t long ago that “podcast” wasn’t even a commonly used word (despite “pod” being derived from Apple's iPod, an artifact of ancient history). Now, everyone and their mother has a favorite podcast. There are over 2 million of them, totalling 48 million episodes. The world’s highest paid broadcaster is a podcaster, whose show attracts three times more people per episode than the top-rated show on America’s most-watched cable news network. 

According to The Podcast Host, there are five reasons podcasts are so popular: they’re easy to access, you can listen to what you want, they’re multi-task friendly, they build intimacy, and they provide an instant community. All five factors combine to make podcasts one of the most popular means of consuming any information, whether it be in the domain of news, history, true crime, comedy, or indeed NFTs.

The difficulty of launching an NFT podcast will vary depending on what sort of production quality, episode length, and episode frequency you’re after. Earning revenue from it once it’s up and running, however, is difficult no matter what. 

While it’s true that some of the top podcasts can earn up to $500,000 per episode, it’s far more likely they won’t earn anything at all. According to Castos, a podcast hosting platform, only after you’ve attained 5,000 downloads per episode will you even begin to land sponsorships. Until you hit that mark you’ll probably have to rely on support from platforms like Patreon, which allow you to set a membership structure for your most dedicated fans. 

So yes, launching an NFT podcast that consistently earns revenue is difficult, and is probably the most difficult item on this list. But it can be done and it has been done before.

5) Develop tools for NFT enthusiasts

A screengrab of the Super Sea Chrome plugin.
Super Sea is a Chrome plugin that lets people check the floor price and demand for particular NFTs (Image source)

The NFT space is relatively new so there currently aren’t many tools available on the market. If you put yourself in the shoes of an NFT holder, ask yourself: in what ways could things be better? 

At MoonPay, for example, we were shocked at how many steps it typically takes to buy an NFT. Users have to visit an NFT marketplace, link their wallet, go to an exchange, buy crypto, send crypto to their wallet, and then return to the NFT marketplace. They’ll pay gas fees twice in that process. Our response was to launch NFT Checkout, which allows users to buy NFTs with their card. 

Now we get that you might not have a dedicated team of developers and engineers to help you build a product, but not all NFT tools have to be highly technical in their design. 

For example, a group of entrepreneurs just launched Super Sea, a Chrome plugin that helps people make better purchasing decisions by allowing them to check the floor price and demand for particular NFTs. The Sneks, a Solana NFT project, also created a Chrome extension for users to snipe rare NFTs from their collection. There’s more opportunity here than you might think! 

Pro tip: if you do need developers for your NFT business ideas, GitHub and LinkedIn are great resources full of people looking for freelance work.

6) Offer freelance services to NFT companies

A picture of the LinkedIn headquarters. 
LinkedIn is a great platform to advertise your availability for freelance work (Image source)

In the last section we noted how you can use GitHub and LinkedIn to search for freelance developers to join an NFT project. You could be the one offering freelance services for NFT businesses, too. 

Many NFT companies are currently booming and need all the help they can get. If they’ve finished a big funding round, they’ll probably follow that up with a hiring spree. If they’re developing a new product, they’ll probably need help with specific tasks. Both are great opportunities to make yourself known. 

What are your skills? Copywriting? Design? Customer Support? Marketing? Make both your strengths and your desire to find work known on GitHub and in your LinkedIn Headline, then reach out to NFT companies that might need your services.

Not only can you get new business this way, it doubles as networking and is a great approach to get more involved in the NFT space generally. It could also generate even more NFT business ideas as you’ll become intimately familiar with specific challenges the industry faces.7) Create an NFT blog

A picture of NFT Culture’s homepage. 
NFT Culture publishes daily content about NFT culture, collectors, and markets (Image source)

You may have heard the phrase “during a gold rush, sell shovels.” Here’s its modern corollary: in the information age, sell content. 

Anything that attracts attention (...NFTs) is a massive opportunity to capture that attention in the form of content. Any industry that faces a lot of challenges (...also NFTs) is a massive opportunity to solve problems and ease concerns by way of good content. 

Now you might be thinking the NFT space is already saturated with words so it doesn’t need more. You’d be right on the first point and dead wrong on the second. Much of the NFT content that’s being published today is, shall we say, less than ideal. Here’s an excerpt from an article that was published with the title How NFT will affects the future of Gaming Industry?:

Such digital assets that represent ownership of something unique and scars [sic.] it’s called a nonfungible token, commonly abbreviated NFT….It is quite possible that NFTs will also contribute to a unified gaming system as most games would want their gamers to not lose the trust they have in the brand and the game.

Writing is a skill. Conveying information clearly and effectively is a skill. Just because everyone else is creating content doesn’t mean you shouldn’t do the same. If you can create better content, then you’re poised for success. 

Perhaps you could start a blog called “Wen Whitelist?” where you announce all the whitelists for NFT projects. This is valuable information that NFT holders want to know. Or maybe you can start an NFT Greed Index (like what we already have for cryptocurrencies). 

It’s up to you. The bottom line is that creating an NFT blog is a cost-free way to get your voice heard and potentially earn some income in the form of paid ads, subscriptions, and future business opportunities.

Get in touch

If you want to hit the ground running with a business that allows users to easily transact NFTs, checkout MoonPay’s NFT Checkout: our plug-and-play NFT checkout solution that lets users buy NFTs directly with debit/credit cards. 

NFT Checkout converts 300% more users than standard crypto checkouts. Contact us to learn more about how NFT Checkout can help your business.