Iron is now MoonPay Enterprise: Stablecoin APIs for developers → Learn More

Individuals
Business

Language

Buy

Buy cryptoUse a card, Apple Pay or Google Pay to buy crypto fast. We also accept bank transfers and wires.

Buy EthereumETH

Buy DogecoinDOGE

Buy AvalancheAVAX

Sell

Sell cryptoTurn your crypto into cash. In a flash. Get paid straight to your bank account or Visa card.

Sell BitcoinBTC

Sell EthereumETH

Sell CardanoADA

Sell DogecoinDOGE

Sell AvalancheAVAX

Trade

Trade cryptoTrade between tokens, even if they’re on different chains (we make bridging seamless too).

Trade EthereumETH

Trade ChainlinkLINK

Trade Wrapped BitcoinWBTC

Trade CompoundCOMP

Company

MoonPay DiscoverNew

Crypto Prices

BNB Price All Crypto Prices

Learn

What is Blockchain?

What is Bitcoin mining?

What is crypto staking?All Learn Articles

Support

Language

All rights reserved. MoonPay USA LLC is a registered money service business (NMLS ID: 2071245). For Law Enforcement requests please direct your official document to our compliance team here.

English

Check this box to receive communications from MoonPay. You can unsubscribe at any time. We look after your data - see our privacy policy.

Personal
Buy Crypto
Sell Crypto
Trade Crypto
Learn about Crypto
Crypto Price
MoonAgentsNew!

Business
Ramps
Virtual AccountsNew!
MoonPay Discover
MoonPay Commerce
MoonPay InstitutionalNew!
Stablecoin Transparency

Company
About Us
CareersWe're hiring
Newsroom
Media
Changelog

Support
API Docs
Help Center
Contact Us
Status
Security

Buy
Buy Bitcoin
Buy Ethereum
Buy Solana
Buy Cardano

Sell
Sell Bitcoin
Sell Ethereum
Sell XRP
Sell Solana

Trade
Trade Ethereum
Trade SOL
Trade Aave
Trade Chainlink

Crypto Prices
Bitcoin Price
Ethereum Price
Dogecoin Price
XRP Price
Cardano Price

Learn
What is Blockchain?
What are NFTs?
What is Bitcoin mining?
What is DeFi?
What is crypto staking?

Legal
Licenses
Privacy Policy
Cookie Policy
Terms of Use

English

Check this box to receive communications from MoonPay. You can unsubscribe at any time. We look after your data - see our privacy policy.

All rights reserved. MoonPay USA LLC is a registered money service business (NMLS ID: 2071245). For Law Enforcement requests please direct your official document to our compliance team here.

Token gating

Back to all articles

Token gating

Token gating is the practice of restricting access to products or services for holders of a specific blockchain token.

By Geoffrey Lyons

Published on Aug 2, 2024

Last modified on Aug 22, 2024

Token gating is the practice of restricting access to products or services for holders of a specific blockchain token.

When a product or service is “token gated”, the token (or sometimes a minimum amount of tokens) acts as a key that grants access to it.

Sign up to our weekly newsletter

MoonPay Minute

How it works in 4 steps

Connect

A user visits a platform and is prompted to connect their wallet: a tool that allows them to send and receive blockchain assets like cryptocurrencies and NFTs

Authenticate

To confirm ownership of the user’s wallet, the platform requires them to sign a costless transaction (i.e. they aren’t charged anything for the transaction to process)

Verify

The platform examines the wallet to see if it has the required token

Access

If the token is present, the user is granted access

Benefits of token gating

Monetization

Creates new income opportunities for businesses and creators.

Loyalty

Rewards customer loyalty with exclusive perks.

Security

Immutable blockchain guarantees tokens can’t be forged.

Exclusivity

Token holders feel that they belong to something exclusive.

Versatility

Smart contracts allow for limitless tailoring of access and perks.

Personalization

Related to versatility, users are provided with more personalized experiences.

Traceability

Provides a clear record of who has accessed gated products or services.

Subscribe to our newsletter!

Did you like this article? Sign up to our weekly MoonPay Minute newsletter to get similar content delivered directly to your inbox.