Using crypto has been about balancing tradeoffs. In this space of compromises, dilemmas, and “trilemmas,” one of greatest challenges for builders is to turn “either-or” into “both-and”: to deliver both security and great UX, both speed and efficiency.
A classic example is the “blockchain trilemma”: the notion that blockchain technology can achieve only two out of three goals—decentralization, scalability, and security.
The blockchain trilemma.
One of the hardest puzzles to solve has been the tradeoff between the centralized finance (CeFi) and decentralized finance (DeFi) user experience. Newcomers to crypto face an important decision:
either give up control of your keys for the convenience of centralized exchanges (CEXs)
or own your keys with increased freedom but dive into the complexities of DeFi
This fundamental choice has been around since the early days of Bitcoin exchanges, and we call it the “DeFi dilemma.” At MoonPay, it’s our mission to solve it.
The DeFi dilemma
The DeFi dilemma is clear-cut: it’s a tradeoff users face between custodial convenience and non-custodial risk. But in practice, it’s not so simple.
Many new users think custodial convenience is a safe compromise, but it actually exposes them to greater risks than they realize. Centralized exchanges (CEXs), which are meant to be the low-risk alternative to DeFi, can:
delay withdrawals
freeze accounts
face sudden shutdowns
In the most egregious instances they:
get hacked
steal from their users
commit fraud
Even when a CEX operates smoothly, “counterparty risk” - the chance that the exchange won’t meet its obligations - is still a significant concern. So choosing between CeFi and DeFi is less about custodial vs. non-custodial and more about trading one set of risks for another.
This situation hurts consumers. When a CEX fails, the whole ecosystem suffers, pushing users away from crypto and discouraging potential newcomers. Consumer safety should be paramount, but crypto hasn’t always met this standard.
The stakes are high. The DeFi dilemma has evolved from a puzzle into an urgent problem—one that needs a solution.
Introducing MoonPay Balance
Last week, MoonPay launched a new feature that we believe is a game-changer: MoonPay Balance. On the surface, it’s a straightforward upgrade. In select jurisdictions, users can now pre-fund their account, with three immediate benefits:
Zero MoonPay fees
Instant payments
Near-perfect approval rates
Now a single top up can fund multiple crypto purchases.
For consumers, it’s an upgrade to MoonPay’s core buy/sell functionality. Now they can do more with their funds and enjoy greater flexibility.
A best-of-both-worlds solution
But MoonPay Balance is much more than just an upgrade.
For the first time, users don’t have to choose between custodial convenience and non-custodial risk. With MoonPay Balance, users can hold a fiat balance while maintaining self-custody of their crypto, combining CEX ease-of-use with full control of their digital assets through one of our non-custodial wallet partners.
It’s the best of both worlds—a true “both-and” solution.
Consider three key benefits for the average user: freedom, stability, and control.
Freedom
MoonPay Balance allows users to explore DeFi with their identity, payment methods, and balance in hand. Our partner network of 500+ wallets, exchanges, and apps enables seamless navigation through crypto—no repeated KYC checks, no need to re-enter payment details.
Once onboarded to MoonPay, users can turn up to crypto platforms for the first time and use them as if they’re existing users.
Stability
Beyond CEX delays and freezes, banks often add frustration with declined payments. MoonPay Balance changes this.
A universal balance lets users transact directly from their non-custodial wallet with no hassles from banks.
Control
Non-custodial wallets in our partner network offer users complete control of their crypto.
“Not your keys, not your crypto” is as true now as ever, and it’s central to MoonPay’s mission. User-friendly, non-custodial solutions are in demand, and MoonPay Balance delivers.
(We have plans for our largest wallet partners to leverage our infrastructure and make MoonPay Balance their own, but more on that soon 👀).
Looking ahead
MoonPay Balance is just the beginning. Today, it’s designed to make crypto buying and selling more efficient. But our vision goes much further.
We’re building toward a future where non-custodial wallets won’t just complement traditional bank accounts—they’ll replace them.
