0 minsPublished on 10/26/2023

MoonPay joins forces with Mastercard

Mastercard will soon incorporate additional Web3 technologies into their experiential marketing efforts.

By Geoffrey Lyons

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MoonPay is thrilled to announce that we’re teaming up with Mastercard to drive innovation and strengthen consumer connections. 

Together, MoonPay and Mastercard will explore how Web3 tools can enhance experiential marketing—including across Mastercard's renowned sponsorship portfolio—to connect with consumers in new ways. 

MoonPay will also work closely to embed Mastercard products and solutions to drive even more trust, compliance, and efficiency across the industry. 

Commenting on the partnership, MoonPay’s co-founder and CEO Ivan Soto-Wright said this is a big step forward for Web3.

“We’re excited to collaborate with Mastercard, a prominent supporter of Web3 and the digital economy, to redefine customer loyalty and engagement,” Soto-Wright said. “Joining forces will create new opportunities to showcase blockchain’s potential in establishing unique connections and meaningful moments while broadening our industry’s overall reach.”

Otherlife, a subsidiary of MoonPay that provides Web3 creative agency services, development, strategy, and experiential services, will play a key role in the partnership.

Mastercard continues to invest in blockchain technology and deliver differentiated experiences to bring trust and transparency into the evolving space. 

Earlier this year, the company launched the Mastercard Artist Accelerator, a Web3 and music education platform that empowered musicians to create, collaborate and monetize their work using Web3 tools and resources.

In addition, MoonPay will also leverage Mastercard Crypto Credential, a set of common standards and infrastructure that helps to validate trusted interactions between consumers and businesses using blockchain networks. We will also explore how Mastercard’s leading payments technology, including Mastercard Send and Click to Pay, can be integrated into MoonPay’s Web3 stack. 

This partnership was first announced by MoonPay’s President of Enterprise, Keith Grossman, and Mastercard’s Chief Marketing & Communications Officer, Raja Rajamannar, at Money20/20 in Las Vegas.

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Geoffrey Lyons
Written byGeoffrey Lyons