Asiff is the President of MoonPay. Prior to joining the company, he was the President of Figure, a company transforming financial services through blockchain technology. Figure offers a range of lending, investing, banking and payment products and recently raised over $200M from leading investors at a $3B valuation. Asiff focused on scaling the investing, banking and payment businesses, expanding internationally and launching new products.

Asiff was formerly President & Chief Operating Officer of Coinbase, the world’s leading cryptocurrency company. Asiff ran Coinbase day to day scaling the company over 40x in volumes and $1b in revenue; launched new products, assets, and countries; closed a new funding round at an $8b valuation; and built out the entire executive team.

Prior to Coinbase, Asiff was a Private Equity and Venture Capital investor and advisor, and he has held notable positions including Operating Partner with Andreessen Horowitz, Senior Advisor with Bain Capital and Advent International, Chief Restructuring Officer of HP and as Partner with TPG Capital, one of the largest private equity investment firms globally. Asiff began his career at IBM Labs as a software engineer.

For 6 years through 2017 Asiff taught a highly rated and over-subscribed 2nd year MBA course on Private Equity at the Haas School of Business, Berkeley where he now guest lectures. Asiff received an MBA with honors from Canada’s best business school, The University of Western Ontario, and his bachelor’s degree in Computer Science from The University of Calgary.