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MoonPay to power the world’s first haute couture digital and physical NFT collection

MoonPay will facilitate payments for the collection, launched by Dolce&Gabbana and UNXD, a digital luxury marketplace.

26 Aug 2021by Geoffrey Lyons

We’re delighted to announce we’re working with Dolce&Gabbana and UNXD, a digital luxury and culture marketplace built on the Polygon blockchain network, on their launch of Collezione Genesi—the world’s first digital and physical luxury NFT collection.

The collection will be revealed at D&G’s Alta Moda, Alta Sartoria, and Alta Gioielleria couture events in Venice beginning tomorrow, 28th August, and will be displayed through Wednesday 1st September.

Items will then be auctioned on the UNXD marketplace starting 9th September, for which MoonPay will facilitate fiat-to-cryptocurrency payments by converting fiat bids in any currency to ETH. We’ll also run all security checks on biddersincluding KYC and Proof of Fundsand process escrow onboarding.

“The Collezione Genesi drop from Dolce&Gabbana bridges the physical and the metaphysical,” said Shashi Menon, UNXD’s founder and CEO. “This will actually be the first luxury NFT drop built with real products: bespoke, handcrafted items personally designed by Domenico Dolce and Stefano Gabbana, exclusively for UNXD. These will be created once — and never again.”

“By powering this first-of-its-kind collection, we’re connecting fiat and crypto in a fascinating new way,” said MoonPay co-founder and CEO, Ivan Soto-Wright. “There’s no telling what other use cases are out there waiting to be discovered.”

While other fashion houses have launched NFTs, this first-of-its-kind kind launch will embolden designers to unleash their creative minds beyond the physical world, while simultaneously providing collectors with unique proof of ownership.

We’re thrilled that we, alongside UNXD, can power Dolce&Gabanna’s ambitions to help drive the future of haute couture.

Registrations are still open! To take part in this historic NFT drop, sign up here.