MoonPay to provide direct NFT ramps for Dolce&Gabbana luxury NFT release

We’re delighted to announce our continued collaboration with Dolce&Gabbana and UNXD, a curated marketplace for digital luxury and culture built on the Polygon blockchain network, on their luxury NFT release DGFamily. 

The DGFamily NFT community comes with a unique ecosystem of benefits including access to exclusive drops and collaborations, digital wearables and physical products, and an exclusive slate of digital and physical Dolce&Gabbana events.

MoonPay is enabling easier access to the release via NFT Checkout, our industry-first NFT service that allows users to purchase an NFT instantly with a credit or debit card.

"The new DGFamily NFT community represents the digital equivalent of one of the cornerstones of the brand's DNA: the idea of family, a community of people who find themselves united by shared passion and values," said a Dolce&Gabbana spokesperson. "Dolce&Gabbana is thrilled to be able to extend this idea at the basis of its history beyond the boundaries of physical reality: when technology is at the service of people and their dreams, it becomes an even more powerful tool.”

The collaboration follows Dolce&Gabbana’s debut NFT release, Collezione Genesi, for which MoonPay facilitated fiat-to-cryptocurrency payments. The release, a bespoke nine-piece collection personally designed by Domenico Dolce and Stefano Gabbana exclusively for UNXD, generated 1,185.719 ETH, making it the most valuable digital fashion release ever.