overall increase in conversion rate
cut in purchase steps
first-month increase in conversion rate
Changelly is an instant cryptocurrency exchange that allows users to exchange crypto fast and buy with a bank card, providing optimal crypto-to-crypto rates and supporting over 160 cryptocurrencies available for exchange. Changelly selects and suggests the best available rates for users, after making bids and asks on exchange platforms including Binance, Poloniex and HitBTC.
BTC monthly volume
Changelly wanted to monetize traffic more efficiently by creating a faster, more direct and smoother purchasing experience for the user. The goal was to simplify the purchase process in order to increase conversion rates, enabling users to buy cryptocurrency directly. This would eliminate the ancillary steps of wading through the crowded list format, where MoonPay was previously featured as an option.
MoonPay was chosen by Changelly to create a standalone payment page, showcasing the user-friendly MoonPay widget that lets customers seamlessly purchase cryptocurrencies with a credit card or bank transfer. MoonPay’s crypto infrastructure in-a-box delivered the solutions Changelly required, from fiat rails to KYC to superior 24/7 customer support.
MoonPay created a direct landing page for cryptocurrency purchases. By incorporating the MoonPay widget and directly hosting this new Changelly Buy page on the MoonPay domain, Changelly eliminated 40% of the purchase steps for users. Since its launch, Changelly Buy has driven an increase in all conversions by 48%, including 9.5% in the first month, compared to the regular aggregator.