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How BRD boosted user signups and overall conversion rate by running a highly tailored zero-fee campaign

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  • 31%

    conversion increase in first week of promotion

  • +320

    more user signups per day (over same period in previous week)

  • +$150K

    USD higher volume per day (over same period in previous week)

Adam Traidman, Co- Founder and CEO at BRD

Adam Traidman, Co- Founder and CEO at BRD

“We teamed up with MoonPay to launch a zero-fee campaign to activate new users and recurring purchasers alike. MoonPay made a demonstrable impact on conversion for all users, while providing exceptional support in this initiative.”

Who is BRD ?

BRD provides consumers with the simplest and most secure way to buy and protect bitcoin and other cryptocurrencies. BRD's crypto apps are available for both iOS and Android in 170 countries. With over 7 million customers worldwide, BRD has accumulated an estimated $20 billion of crypto assets under protection and is one of the fastest-growing blockchain-enabled finance apps for everyday consumers (a Top 10 Finance app in 71 countries).

Smartphone showing buying crypto on MoonPay
  • 48

    local fiat currencies supported

  • 170

    countries supported

  • 7+

    million users

  • $20B

    secured in assets

What was the Challenge before integrating with MoonPay?

Before MoonPay, BRD had relied on on-ramp solutions that couldn’t monetize easily, with low conversion rates. Instead, BRD wanted to find just one partner that had a proven record of driving growth, and that could help deliver a successful zero-fee campaign boosting awareness, conversion, and user signups.

Why did BRD choose MoonPay?

The BRD app automatically enables the best on-ramp option to its users based on the lowest fees and convenience, and MoonPay was a clear winner for a number of countries and cryptocurrencies. After many split tests with existing monetization approaches, BRD wanted to hone in partners that highly optimized for user accomplishments and provided an all-in-one payments solution for crypto. MoonPay was the obvious choice, having consistently yielded high conversion rates for BRD, and offered its users more options for payment methods and fiat currencies.

How did MoonPay help BRD and what was their solution?

MoonPay worked side-by-side with BRD to drive new growth and convert existing customers with a zero-fee campaign. BRD had previously implemented MoonPay’s widget integration, establishing a seamless purchase experience for its global user base. In the first week of the campaign, BRD saw 320 more user signups per day, a 31% increase in conversion rate, and a $150k increase in daily transaction volumes. By the end of the promotion, the campaign doubled the number of new customers and daily transaction volume from the previous month.

BRD's team

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