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How BRD boosted user signups and overall conversion rates by running a highly tailored zero-fee campaign

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  • +31%

    Conversions (first week)

  • +320

    Daily user signups (first week)

  • +$150K

    Volume per day

Adam Traidman, Co- Founder and CEO at BRD

Adam Traidman, BRD Co-Founder and CEO:

“We teamed up with MoonPay to launch a zero-fee campaign to activate new users and recurring purchasers alike. MoonPay made a demonstrable impact on conversion for all users, while providing exceptional support in this initiative.”

Project summary

Who is BRD ?

BRD, whose crypto apps are available for both iOS and Android in 170 countries, provides consumers with the simplest and most secure way to buy and sell cryptocurrencies. With over 7 million customers worldwide, BRD has accumulated an estimated $20 billion of crypto assets under protection and is one of the fastest-growing blockchain-enabled finance apps for everyday consumers.

Smartphone showing buying crypto on MoonPay
  • 48

    local fiat currencies supported

  • 170

    countries supported

  • 7+

    million users

  • $20B

    secured in assets

Overview

Project overview

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    What was the Challenge before integrating with MoonPay

    Before MoonPay, BRD had relied on on-ramp solutions that couldn’t monetize easily, with low conversion rates. Instead, BRD wanted to find just one partner that had a proven record of driving growth, and that could help deliver a successful zero-fee campaign boosting awareness, conversion, and user signups.

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    Why did BRD choose MoonPay?

    The BRD app automatically enables the best on-ramp option to its users based on the lowest fees and convenience, and MoonPay was a clear winner for a number of countries and cryptocurrencies. After many split tests with existing monetization approaches, BRD wanted to hone in partners that highly optimized for user accomplishments and provided an all-in-one payments solution for crypto. MoonPay was the obvious choice, having consistently yielded high conversion rates for BRD, and offered its users more options for payment methods and fiat currencies.

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    How did MoonPay help BRD and what was their solution?

    MoonPay worked side-by-side with BRD to drive new growth and convert existing customers with a zero-fee campaign. BRD had previously implemented MoonPay’s widget integration, establishing a seamless purchase experience for its global user base. In the first week of the campaign, BRD saw 320 more user signups per day, a 31% increase in conversion rate, and a $150k increase in daily transaction volumes. By the end of the promotion, the campaign doubled the number of new customers and daily transaction volume from the previous month.

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