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MoonPay (UK) Limited is a company registered in England and Wales under the company number 12055543. MoonPay (UK) Limited's office address is 20-22 Wenlock Road, London, N1 7GU.
MoonPay (UK) Limited is registered with the Financial Conduct Authority, under FRN 944716 as cryptoasset business, under the Money Laundering, Terrorist Financing and Transfer of Funds (Information on the Payer) Regulations 2017, as amended (MLRs).

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Trump's memecoin

OFFICIAL TRUMP (TRUMP), Donald Trump’s official memecoin (a cryptocurrency inspired by internet memes), made waves with its surprise launch on January 18th.

Geoffrey Lyons

By Geoffrey Lyons

Published on Jan 24, 2025

Last modified on Feb 26, 2026

OFFICIAL TRUMP (TRUMP), Donald Trump’s official memecoin (a cryptocurrency inspired by internet memes), made waves with its surprise launch on January 18th.

In its first few days, TRUMP ignited the market, shattered transaction records, and onboarded hundreds of thousands of new users in what has been considered an historic moment for crypto adoption.

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The basics

Featuring the president with a raised fist, the coin’s accompanying artwork bears the words “FIGHT FIGHT FIGHT”—a nod to Trump’s rallying cry after surviving a failed assassination attempt last July.

Screenshot 2025-01-24 at 16.31.23.png

Interesting fact
In its first 48 hours, TRUMP achieved a staggering $70B in trading volume. The demand was so high that it created some of the largest volumes in MoonPay history.

From memecoin to milestone

While TRUMP’s launch generated mixed reactions, few would deny its significance for the industry:

Onboarding boom

Scores of new crypto users made their first transaction by purchasing TRUMP. MoonPay provided the exclusive payment rails for Moonshot (the platform suggested by the official TRUMP website), enabling nearly 600K new users to onboard in just 72 hours–one of the largest mass adoption events in history.

New users, new wallets

It’s not only the sheer number of people onboarded that matters, but how they were onboarded. Hundreds of thousands of new users acquired TRUMP through decentralized apps rather than centralized exchanges–a watershed moment for the adoption of crypto solutions that are self-custodial (the user has complete control of their assets).

A “new regulatory era”

It’s no coincidence that TRUMP was unveiled just two days before the 47th president was sworn into office. In a note to clients, global asset management firm Bernstein said the event signifies “a massive paradigm shift…where governments see crypto as a technology to reach out to the masses directly.” TRUMP was effectively the opening salvo for what the firm calls “a new regulatory era”.

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