Justin Bieber’s SKYLRK brand launches with crypto payments via Solana Pay on Shopify!

We’re thrilled to announce that highly anticipated streetwear brand, SKYLRK, officially launched today with its online store accepting crypto payments through Solana Pay on Shopify, powered by Helio, a MoonPay company. Crypto enthusiasts can shop exclusive apparel, accessories, and collectibles using SOL, USDT, and other digital assets – without having to cash out to fiat.

“Over 500 million people currently hold crypto – about 7% of the global population,” said Ivan Soto-Wright, CEO and co-founder of MoonPay. “As crypto adoption grows, especially among those without access to traditional banking, brands and creators like Justin Bieber are tapping into a vast new audience of fans, offering them a faster, cheaper, and more inclusive way to shop. This is redefining global commerce.”

Why Spend Your Crypto?

For the crypto community, spending your crypto directly is a no-brainer. Here’s why:

• No Taxable Event: When you spend crypto directly instead of converting to fiat, you avoid triggering a taxable event in many jurisdictions (always check with your tax advisor!).
• Stay in Crypto: Keep your assets in the crypto ecosystem – no need to off-ramp to fiat.
• Lightning-Fast Payments: Solana Pay transactions settle instantly, so your order is confirmed in seconds.
• Secure and Private: Blockchain-based payments mean top-tier security and no middleman snooping.
• Non-Custodial Freedom: Pay with your wallet and retain full control of your assets.

What is Solana Pay on Shopify?

Solana Pay, brought to Shopify by Helio, is a crypto payment solution that allows merchants to accept digital currencies like SOL and USDT directly on their online stores. It’s fast, secure, and cuts out the high fees of traditional payment methods. Helio, MoonPay’s Solana-based payment processor, makes it easy for merchants like SKYLRK to offer fans a modern way to pay.

Simply select Solana Pay at checkout, connect your non-custodial wallet, and confirm the transaction. It’s that easy! For fans new to crypto, MoonPay’s fiat on-ramp lets you buy SOL or USDC using credit cards, bank transfers, or Apple Pay in just a few clicks.

Helio: Powering Crypto Commerce

Helio, acquired by MoonPay in 2025, is Solana’s leading payment processor, supporting over 6,000 merchants and processing $1.5 billion in transactions. Its Solana Pay plugin for Shopify is a favorite among creators and brands, offering a developer-friendly way to integrate crypto payments.

“Solana Pay lets crypto holders spend their assets on what matters to them without cashing out,” said Stijn Paumen, CEO and co-founder of Helio. “At the same time, Shopify is providing its merchants with an innovative payment solution that settles instantly, reduces fees and integrates seamlessly with their existing systems.”

If you don’t have crypto yet, MoonPay makes it easy to buy SOL or USDC directly on the platform using your preferred payment method.