Ballet Crypto is a hardware wallet company that sells a multi-currency cold storage card, making it easy for anyone to hold crypto without having technical knowledge.
When designing their flagship card wallet, the Ballet team had an idea: if customers had a highly intuitive way to buy and sell crypto right from their wallet application, the product would make it even easier for anyone to gain access to crypto.
How could Ballet offer a globally available payments solution without facing the challenge of building one in-house? We sat down for a Q&A with Ballet founder and crypto industry legend Bobby Lee to find out.
BL: It’s been almost 12 years since Bitcoin was launched and we are just now crossing the chasm from early to mainstream adoption. The current Bitcoin bull market could potentially take the price of one bitcoin into the hundreds of thousands of dollars. The hype resulting from soaring prices will inevitably bring a huge wave of hundreds of millions of new users, who want to invest in the crypto asset-class.
In order for Bitcoin’s exponential growth in usage and price to continue, there needs to be easier wallets and non-custodial storage solutions, with a much better and easier user experience than those that currently exist. I believe that the lack of a sufficiently easy, safe, fun cryptocurrency wallet has been a bottleneck for adoption. This is where Ballet comes in.
Ballet cryptocurrency wallets are the world’s EASIEST. Don’t take my word for it — you have to try it. We truly believe that our products will empower millions of new crypto users to smoothly transition away from the legacy fiat banking system to a free, fair, and open financial system.
How does the Ballet App come into the picture, and what role does MoonPay play?
BL: The Ballet Crypto mobile app is a companion tool that offers users a number of valuable functions and services, all while your Ballet wallet private key remains offline, safe from electronic hacking. (This app is actually optional, because if you only wanted to safely store your coins, the app is not needed at all -- your Ballet wallet is already a self-contained cold storage wallet). The growing list of Ballet Crypto features includes real-time asset monitoring and management, importing cryptocurrency from private keys and BIP39/BIP44 mnemonic seed phrases, crypto-to-crypto exchange, and, of course, fiat-crypto purchases through MoonPay.
Ballet’s innovative offline security model provides a safe and easy user experience for people of every age, background, and ability level. The way the Ballet Crypto app works in conjunction with the non-electronic Ballet wallet makes the complexity of crypto invisible to the user and it drastically reduces the risk of loss due to electronic hacking or user error. Besides being a 5-star top-rated app on the app store, Ballet Crypto is also available as a desktop app for Windows, macOS, and Linux.
Why did Ballet choose MoonPay as its payments infrastructure partner?
BL: The ability for users to buy cryptocurrency from within the Ballet Crypto app is an essential feature, and MoonPay has been an excellent partner for us. MoonPay has one of the best user interfaces for purchasing cryptocurrency, and our users love it.
Great to hear! What implications do you think MoonPay has for wider crypto adoption and utility?
BL: The global mainstream adoption of cryptocurrency is largely dependent on people having the ability to easily buy crypto with fiat currency. That’s why we decided to partner with MoonPay to directly offer this service within the Ballet Crypto mobile app. Now Ballet users can buy cryptocurrency with a credit card, debit card, Apple Pay, Google Pay, or Samsung Pay from within the app, and have the coins automatically sent to their Ballet wallet for safe offline storage.
With MoonPay, it’s no longer necessary to have an account on an exchange to buy crypto; you can simply use your payment method of choice and receive the coins directly on your Ballet wallet. By streamlining the process of buying and saving crypto, we hope to help mainstream users adopt cryptocurrency as a form of investment.
How easy was it for Ballet to integrate MoonPay?
BL: From the development standpoint, integrating MoonPay into Ballet Crypto was a blast. It was really quick and easy!